alexa More like Ourselves: Indigenous Capitalism through Tourism
Business & Management

Business & Management

Journal of Tourism & Hospitality

Author(s): Alexis Celeste Bunten

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In the most remote and beautiful parts of the world where much of the world's rural Indigenous populations still live, sustainable tourism is presented as an economic panacea for communities whose traditional economies and ways of life have been compromised by the dominant societies to which they belong. Indigenous communities are responding to this opportunity (or threat, depending on perspective) in unique and innovative ways that set them apart from their non-Indigenous counterparts. In an edited volume on the topic of Indigenous tourism Nelson Graburn and I defined it as "any service or product that is a) owned and operated at least in part by an Indigenous group and b) results from a means of exchange with outside guests."1 Some of these businesses may not appear to stray far from non-Indigenous-owned tourism in terms of products offered, but their company ethos reflects the values that set apart Indigenous-owned tourism from its mainstream counterparts. Through a comparison of Indigenous-owned cultural tourism businesses in southeastern Alaska and New Zealand as well as secondary data examining Indigenous tourism across the Pacific, this article introduces the concept of "Indigenous capitalism" as a distinct strategy to achieve ethical, culturally appropriate, and successful Indigenous participation within the global economy.

This article was published in American Indian Quarterly and referenced in Journal of Tourism & Hospitality

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