alexa Network Television and American Society
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Douglas Kellner

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Network television, one of the most powerful social forces in America, is assuming Mmes.gly important and complex social functions in contemporary societies. Television networks determine the structure and content of news and information, as well as the dominant forms, values, and ideologies in television entertainment. Network televsion serves as an instrument of social control, promoting capitalist commodities and consumerist value, social conformity, law and order, authority figures, and the family. Its advertising is one of the major managers of consumer demand; its ideas, images, informs• tion, entertainment are ubiquitous forces of socialization. Moreover, network television is an extremely profitable business institution, connected with great corporations and banks, and is itself a rapidly growing economic conglomerate which controls many other businesses

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This article was published in Theory and Society and referenced in Journal of Mass Communication & Journalism

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