alexa onsumer Reaction to Colored Plastic Milk Jugs
Nutrition

Nutrition

Research & Reviews: Journal of Food and Dairy Technology

Author(s): C H WHITE

Abstract Share this page

Colored plastic gallon milk containers were prepared and demonstrated to consumers in three grocery stores. The four containers were colors yellow, opaque white, cream colored, and translucent plastic. A total of 393 respondents participated in the study. Several questions were asked relating to general milk consumption and preference for a particular color of milk jug. Of those respondents, 40.4% bought all their milk in plastic with 19.2% buying most of their milk in plastic. Approximately 74% indicated that they would buy milk packaged in colored plastic jugs if it were the same price as currently priced. Only 35% indicated that they would buy the plastic jug if they had to pay 3 to 5¢ more per container. The white opaque jug was the choice of consumers. Cream color was second, translucent third, and yellow fourth. Approximately 75% of the respondents indicated that it did not matter whether they could see the milk in the container.

  • To read the full article Visit
  • Open Access
This article was published in Journal of Dairy Science and referenced in Research & Reviews: Journal of Food and Dairy Technology

Relevant Expert PPTs

Relevant Speaker PPTs

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri, Food, Aqua and Veterinary Science Journals

Dr. Krish

[email protected]

1-702-714-7001 Extn: 9040

Clinical and Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals

Ronald

[email protected]

1-702-714-7001Extn: 9042

Chemical Engineering and Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001 Extn: 9040

Earth & Environmental Sciences

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

General Science and Health care Journals

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics and Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001 Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Informatics Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Material Sciences Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Mathematics and Physics Journals

Jim Willison

[email protected]

1-702-714-7001 Extn: 9042

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001 Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

John Behannon

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001 Extn: 9042

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords