alexa Parasocial interaction and identification: Social change processes for effective health interventions
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): William J Brown, Basil MD

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Two primary foci of health communication are discover-ing how people seek out and interpret health information and seeking ways to encourage people to make healthy choices. During the past couple of decades, health commu-nication scholars and practitioner; have focused increased attention on the role of celebrities in promoting health (Brown. Basil. & Bocarnea. 2003: Brown & deMatviuk, 2010). Lerner (2006) and Rae, Brown, & Kang (in press), for example. explain how news coverage of celebrities can draw people into public health issues. When celebrities have major health problems, like Earvin "Magic" Johnson's con-traction of HIV, Michael J. Fox's battle with Parkinson's disease, and Patrick Swayze's fight with pancreatic cancer, the news media provide extensive coverage, exposing mil-lions of people to important health information

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This article was published in Health Communication and referenced in Journal of Mass Communication & Journalism

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