Author(s): Massello DJ
Abstract Share this page
Abstract Three years ago, re-engineering became the "next big thing" with the publication/Re-engineering the Corporation: A Manifesto for Business Revolution by Dr. Michael Hammer and James Champy, who proposed that marketing, sales and service people could be formed into streamlined "process" teams which, with less supervision, would combine tasks and make the most of computer technology. The concept, designed to cut costs, is now a catch-all for layoffs and unreasonable performance expectations.
This article was published in Adm Radiol J
and referenced in Journal of Accounting & Marketing