Author(s): Ehrenberg A, Juckes S, White KM, Walsh SP, Ehrenberg A, Juckes S, White KM, Walsh SP
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Abstract We examined the role of personality and self-esteem in university students' (N = 200) use of communication technologies. More disagreeable individuals spent increased time on calls, whereas extraverted and neurotic individuals reported increased time spent text messaging. More disagreeable individuals and those with lower self-esteem spent increased time using instant messaging (IM). For addictive tendencies related to communication technologies, more neurotic individuals reported stronger mobile phone addictive tendencies, while more disagreeable individuals and those with lower self-esteem reported stronger IM addictive tendencies.
This article was published in Cyberpsychol Behav
and referenced in Journal of Accounting & Marketing