alexa Rethinking Marshall McLuhan: Reflections on a Media Theorist
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Fishman Donald A

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This article discusses the influence of media researcher Marshall McLuhan. The author suggests that McLuhan fits the definition of public intellectual as defined by author Robert Posner. McLuhan suggested the media functions as an extension of the human body and felt television aided in social integration. He became prominent after writing the book "Understanding Media." His theories were later discarded and he died before the rise of digital media. The author suggests that McLuhan predicted changes in society due to technological advances in communication.

This article was published in Journal of Broadcasting & Electronic Media and referenced in Journal of Mass Communication & Journalism

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