alexa Self-reports: how the questions shape the answers
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Schwarz Norbert

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Self-reports of behaviors and attitudes are strongly influenced by features of the research instrument, including question wording, format, and context. Recent research has addressed the underlying cognitive and communicative processes, which are systematic and increasingly well-understood. The author reviews what has been learned, focusing on issues of question comprehension, behavioral frequency reports, and the emergence of context effect in attitude measurement. The accumulating knowledge about the processes underlying self-reports promises to improve the questionnaire design and data quality. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

This article was published in American psychologist and referenced in Journal of Mass Communication & Journalism

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