Author(s): Cotter T, Perez DA, Dessaix AL, Bishop JF
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Abstract OBJECTIVE: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. METHODS: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. RESULTS: There is a high correlation between weekly Quitline calls and TARPs. CONCLUSIONS: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
This article was published in N S W Public Health Bull
and referenced in Primary Healthcare: Open Access