alexa Social Media Technologies for HIV Prevention Study Retention Among Men who have Sex with Men (MSM)
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Sean D Young

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This brief report describes results on study retention among minority men who have sex with men (MSM) from a 12-week, social networking-based, HIV prevention trial with 1-year follow-up. Participants, primarily minority MSM, were recruited using online and offline methods and randomly assigned to a Facebook (intervention or control) group. Participants completed a baseline survey and were asked to complete two follow-up surveys (12-week follow-up and 1-year post-intervention). 94 % of participants completed the first two surveys and over 82 % completed the baseline and both post-intervention surveys. Participants who spent a greater frequency of time online had almost twice the odds of completing all surveys. HIV negative participants, compared to those who were HIV positive, had over 25 times the odds of completing all surveys. HIV prevention studies on social networking sites can yield high participant retention rates.

This article was published in AIDS Behaviour and referenced in Journal of Mass Communication & Journalism

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