alexa Social ties and their relevance to churn in mobile telecom networks
Engineering

Engineering

Journal of Telecommunications System & Management

Author(s): Koustuv Dasgupta, Rahul Singh, Balaji Viswanathan, Dipanjan Chakraborty, Sougata Mukherjea

Abstract Share this page

Social Network Analysis has emerged as a key paradigm in modern sociology, technology, and information sciences. The paradigm stems from the view that the attributes of an individual in a network are less important than their ties (relationships) with other individuals in the network. Exploring the nature and strength of these ties can help understand the structure and dynamics of social networks and explain real-world phenomena, ranging from organizational efficiency to the spread of information and disease. In this paper, we examine the communication patterns of millions of mobile phone users, allowing us to study the underlying social network in a large-scale communication network. Our primary goal is to address the role of social ties in the formation and growth of groups, or communities, in a mobile network. In particular, we study the 'evolution of churners in an operator's network spanning over a period of four months. Our analysis explores the propensity of a subscriber to churn out of a service provider's network depending on the number of ties (friends) that have already churned. Based on our findings, we propose a spreading activation-based technique that predicts potential churners by examining the current set of churners and their underlying social network. The efficiency of the prediction is expressed as a lift curve, which indicates the fraction of all churners that can be caught when a certain fraction of subscribers were contacted.

This article was published in Advances in database technology and referenced in Journal of Telecommunications System & Management

Relevant Expert PPTs

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords