Author(s): Nicolle A, Riggs K
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Abstract Kurzban et al.'s opportunity cost model of mental effort relies heavily on counterfactual thinking. We suggest that a closer inspection of the role of counterfactual emotions, and particularly of action/inaction asymmetries in anticipated regret, may be important in understanding the role of opportunity costs in decisions to persist with a current task.
This article was published in Behav Brain Sci
and referenced in International Journal of School and Cognitive Psychology