alexa The geography of happiness: connecting twitter sentiment and expression, demographics, and objective characteristics of place.
Business & Management

Business & Management

Journal of Tourism & Hospitality

Author(s): Mitchell L, Frank MR, Harris KD, Dodds PS, Danforth CM

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Abstract We conduct a detailed investigation of correlations between real-time expressions of individuals made across the United States and a wide range of emotional, geographic, demographic, and health characteristics. We do so by combining (1) a massive, geo-tagged data set comprising over 80 million words generated in 2011 on the social network service Twitter and (2) annually-surveyed characteristics of all 50 states and close to 400 urban populations. Among many results, we generate taxonomies of states and cities based on their similarities in word use; estimate the happiness levels of states and cities; correlate highly-resolved demographic characteristics with happiness levels; and connect word choice and message length with urban characteristics such as education levels and obesity rates. Our results show how social media may potentially be used to estimate real-time levels and changes in population-scale measures such as obesity rates.
This article was published in PLoS One and referenced in Journal of Tourism & Hospitality

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