Author(s): Schaudt Sky, Carpenter Serena
News leaders can now measure what stories the public perceives as of most interest to them. As a result, news editors can make online story placement decisions based on what the news user is reading at a given moment. This leads to questions regarding whether traditional news values, which have historically guided the selection of news stories, still play a significant role online. This study analyzes the most-viewed stories (n=1050) on The Arizona Republic's 15 community Web sites. The results reveal that readers are most likely to click on crime, business and soft news stories. The news values most preferred by readers were proximity and conflict, while the news values least preferred were timeliness and prominence. Additionally, the news stories with the greatest number of news values present were the ones most likely selected by readers.