Author(s): Morgan SE, Stephenson MT, Afifi W, Harrison TR, Long SD,
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Abstract To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined. © 2010 John Wiley & Sons A/S.
This article was published in Clin Transplant
and referenced in Journal of Transplantation Technologies & Research