alexa Tourism Marketing: A Service Marketing perspective
Business & Management

Business & Management

Journal of Accounting & Marketing

Author(s): Kannan Srinivasan

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Tourism is a serv ice sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a g reat success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

This article was published in Munich Personal RePEc Archive and referenced in Journal of Accounting & Marketing

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