alexa Viewer aggression and homophily, identification, and parasocial relationships with television characters.
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Keren Eyal, Alan M Rubin

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This study examined the antecedents of viewer relationships experienced with television characters. Based on social cognitive theory, we considered how trait aggression helped explain identification, hornophily, and parasocial interaction with aggressive characters. Two hundred nineteen participants completed questionnaires measuring trait aggression and relationships with one of eight characters. We content analyzed portrayals of these characters to determine their levels of aggression. Results suggested viewer aggression predicted identification with aggressive characters, but did not predict hornophily and parasocial interaction beyond the variance explained by gender. We also observed relationships among the dependent variables and differences between physical and verbal aggression.

This article was published in Journal of Broadcasting & Electronic Media and referenced in Journal of Mass Communication & Journalism

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