alexa Viewer aggression and homophily, identification, and parasocial relationships with television characters.
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Keren Eyal, Alan M Rubin

Abstract Share this page

This study examined the antecedents of viewer relationships experienced with television characters. Based on social cognitive theory, we considered how trait aggression helped explain identification, hornophily, and parasocial interaction with aggressive characters. Two hundred nineteen participants completed questionnaires measuring trait aggression and relationships with one of eight characters. We content analyzed portrayals of these characters to determine their levels of aggression. Results suggested viewer aggression predicted identification with aggressive characters, but did not predict hornophily and parasocial interaction beyond the variance explained by gender. We also observed relationships among the dependent variables and differences between physical and verbal aggression.

This article was published in Journal of Broadcasting & Electronic Media and referenced in Journal of Mass Communication & Journalism

Relevant Topics

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords