alexa Wag the Blog: How reliance on traditional media and the Internet influence perceptions of credibility of Weblogs among Blog users
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Thomas J Johnson, Barbara K Kaye

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This study surveyed Weblog users online to investigate how credible they view blogs as compared to traditional media as well as other online sources. This study also explores the degree to which reliance on Weblogs as well as traditional and online media sources predicts credibility of Weblogs after controlling for demographic and political factors. Weblog users judged blogs as highly credible—more credible than traditional sources. They did, however, rate traditional sources as moderately credible. Weblog users rated blogs higher on depth of information than they did on fairness.

This article was published in Journalism & Mass Communication Quarterly and referenced in Journal of Mass Communication & Journalism

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