Journal of Hotel and Business Management
Open Access

Jason Goddard

Biography

Goddard, G. Jason is currently Vice President at Wells Fargo, where he has been a commercial lender for 20 years. Mr. Goddard is currently real estate risk advisor for income producing investment real estate loans business banking, and works in Winston-Salem. He obtained his MBA from the Bryan School at the University of North Carolina at Greensboro. Mr. Goddard is currently adjunct instructor at Wake Forest University, UNCG, and the University of Applied Sciences in Ludwigshafen, Germany. He is the Assistant Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at Wake Forest University each spring and fall semester. Mr. Goddard also teaches the subject annually at the RMA-ECU Commercial Real Estate Lending School at East Carolina University in Greenville, NC. He has also taught an undergraduate and MBA course in international business at UNCG, and has coordinated the America in the Global Economy lecture series at UNCG. Mr. Goddard has twice led a group of UNCG MBA students on the study abroad program in Paris, France, and teaches annually in Ludwigshafen Germany at the University of Applied Sciences. Mr. Goddard has taught Customer Relationship Management, an elective in the UNCG MBA program. Mr. Goddard is co-author of International Business: Theory and Practice, Second Edition, which was issued by M.E. Sharpe Publishers in Sept. 2006. His second book, Customer Relationship Management: a Global Perspective, was issued by Gower Publishing in May 2008. His third book, “The Psychology of Marketing: Cross-Cultural Perspectives”, was published by Gower Publishing in Oct. 2010. His fourth book, Real Estate Investment: A Value Based Approach, was published by Springer in July 2012. His fifth book, International Business: A Course on the Essentials, was published by ME Sharpe in Oct. 2013.

Research Interest

Business and Management, Corporate Governance, Manufacturing business, Hotel Management, Production & Operations Management, Manufacturing Operations, Internet role and telecommunications, Managerial Economics, Decision Analysis, Strategic Management, Manufacturing and investment, Information Technology Management, Human Resource, Customer Satisfaction, Leadership, Management Development, Finance management, E-Tourism, Food Service, Advertising