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Research Article Open Access
The purpose of this paper is to review past literature on destination competitiveness policy, vision, identity and image and to offer a conceptual framework that relates to the concept of the territorial capital as the key component in the establishment of a shared and integrated vision for tourist destinations. The framework is tested on the case of Vinci, Tuscany, and the findings are based on a focus group and a SWOT analysis. The results reveal that the level of awareness policy makers and other primary stakeholders have in recognizing and adopting the territorial capital concept for the development of a shared, integrated and sustainable strategic vision is absent. The major contribution of this work is inter-disciplinary since, to our knowledge, is the first attempt to analyse an in-transition tourist area through the role of a geographical concept, the territorial capital, and to link it to destination policy and strategic management terms, such as vision, identity, and image.
Destination, Identity, Image, Territorial capital, Tuscany, Vinci, Vision, Destination, Identity, Image, Territorial capital, Tuscany, Vinci, Vision, Tourism, Tourist, Domestic Tourism, International Tourism, Economy, Winter Tourism, Mass Tourism, Adjectival Tourism, Sustainable Tourism, Ecotourism, Educational Tourism, Creative Tourism, Experiential Tourism, Social Tourism, Space Tourism, Inbound Tourism, Sports Tourism, Out Bound Tourism, Hospitality, Hospitality Services