700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ ReadersThis Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)
Research Article Open Access
This paper explores useful and practical utilisation of the theoretical concept of web-presence to increase museum audience in the Kingdom of Saudi Arabia (KSA). A qualitative and quantitative research methodology is adopted relying on critical review of literature on web-presence to provide justifications for web-presence as innovative means of managing museums in KSA. Currently, KSA uses traditional methods for museum promotion, which can be problematic. However, by adopting internet technology, KSA is fast becoming an information-based society and there is a need for a paradigm shift to correct the misguided notion that museums are just for children or keeping worn-out artefacts. Effective use of web-presence provides certain benefits: wider dissemination of information on the museums to visitors, promotion of e-museums, promotion of Saudi’s heritage, faith and culture online, and improved visitors’ satisfaction. The paper concludes with further research plan to build a theoretical framework for web-presence design for Saudi museums.
Museums, e-marketing, Web-presence, Web design, Saudi Arabia, Android Technology, Cloud, Computer Hardware, Cryptography, Development Process, Information Systems, Information Technology, Internet Communication Technology, IT Management, Project development, Real Time, Wireless Technology, Sensor Technology, Software Component, Software Architecture, Software Quality, Web Service