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Businesses recognize the necessity of listening to the customer. Small businesses do not have the resources to provide the on-the-job re-education needed to advance this employee understanding. Although higher education providers allow student evaluation of faculty, they have not made the transition to acknowledging the student as the customer in course weighting. In recognition of the student as customer, and who is also frequently a small business employee, two classes of Sam Houston State University graduate students were requested to evaluate theoretical course weights with respect to course grades and career needs. The analyses of these results leads to the conclusion that courses need to be restructured to more adequately address small business owners’ and employees’ needs.
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