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Research Article Open Access
The purpose of this study is to investigate factors associated with internal service quality from the perspective of staff in a sport organization. The research method in this study was descriptive and correlation method. The population of the study consisted of all staff with the Golestan’s offices of Sports and youth (N=180). The sample size was considered by using random selection method that according to Morgan table 123 staff was selected as subjects. For this purpose, Paul Davis (2005) Internal Marketing questionnaire and Internal Service Quality that developed by Di Xie (2005) was used. Descriptive and inferential statistics methods for data analysis were used. The findings showed that between internal marketing and internal service quality in sports and youth offices staff, there is significant positive correlation. Also based on the regression analysis' results, all subscales of internal marketing can predict the internal service quality.
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Author(s): Montazeri Omid Abbasi Ebrahim and Gorji Mohammad Bagher
Internal Marketing, internal Service Quality, Golestan Province.