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Original Articles Open Access
The article presents the results of sociological re search of the consumers of pharmaceutical services and the structure of the main reasons of the consumers’ vis iting the pharmacies. The aspects of the informatio nal activity of the pharmacists have been analyzed. The approach t o the improvement of a pharmacy’s competitiveness b y means of informational technologies that is the touch inf ormation terminals placed in trade area has been wo rked out. The unique pharmaceutical informational basis for the c ustomers of the pharmacies and the software for the touch information terminals have been worked out.
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Author(s): Irina V Spichak Inna M Razdorskaya Maria A Pasechnikova and Alyona S Spichak
informational technologies ina pharmacy, pharmaceutical information, pharmaceutical service, pharmacies, nformational technologies