alexa Abstract | Relationship among market orientation, service quality and organizational performance from perspective of Gonbad Kavoos Telecommunication firm employees

Advances in Applied Science Research
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Research Article Open Access

Abstract

This paper explores the relationship among market orientation, service quality and organizational performance in a service firm (Telecommunication firm). The population of the study consisted of all employees of Gonbad Kavoos Telecommunication firm (N=45). The sample size was considered equal to the population. A positive relationship was found among service quality, marketing orientation and business performance

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Author(s): Sadeghloo Maryam Tirgar Marzieh and Ghorbani Marzieh

Keywords

Market orientation, Service quality, Organizational performance, Market orientation

 
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