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Research Article Open Access
Technology is changing swiftly, similarly the way business and customers are interacting is also changing. Customers are gradually moving their priority to e-business when compared to traditional business. It has become inevitable for each and every company to appear online and become easily reachable to its customers. It is not just enough to have a website, to be online. One has to make sure that the website is visible to the searchers who are searching for the company’s product or service. One of the important Search Engine Optimization (SEO) technique to improve visibility and therefore to get more visitors to a website is keyword optimization. This paper provides a novel approach to extract keywords for a website using the descriptions given about the products. Stuffing these keywords in the on-page SEO factors such as the meta descriptions, image alt tags, heading tags, and URL is expected to help the website grab search engine’s attention. The identified keywords with high search rate and relevancy can also be used in off-page SEO factors like blogs and articles. Using the keyword optimization technique discussed in the work, the website will be shown in the top search results.
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Author(s): Ranjitha K S Manjuprasad B
keyword extraction, Search engine optimization, visibility.