alexa Abstract | Research on evaluation marketing website based on the buyer's point of view

Journal of Chemical and Pharmaceutical Research
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Original Articles Open Access


Which elements that make the marketing website to be more approbated by buyers marketing website as information releasing and sales channels for an E-commerce enterprise should have? Through literature analysis this paper summarizes the basic elements of the marketing website, using exploratory factor analysis and confirmatory analysis theory, based on the buyer’s survey, and creates the necessity factor model of a marketing website by the means of the statistical analysis software spss19.0, and provides empirical validation of the model by means of a secondary survey methodology and analysis software, and at last gives some guiding recommendations for e-commerce enterprises building a marketing-based website.

To read the full article Peer-reviewed Article PDF image

Author(s): Qi Zhaochuan Dong Shuoling and Li Qianghua


Marketing Website, Evaluation, Exploratory Factor Analysis, Literature Analysis, Buyer's Point of View, Marketing Website, Evaluation, Exploratory Factor Analysis, Literature Analysis, Buyer's Point of View

Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version