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Original Articles Open Access
Since the 1980 s, the world higher education entered in order to improve the quality as the core target of the age. In 1996, the United Nations educational, scientific and cultural organization will be "quality, pertinence and internationalization" as the higher education of the key words about higher education officially published in the reform and development of the file. In the international financial crisis led to the severe employment situation, improve business education quality in order to enlarge employment opportunity strong social appeal, make entrepreneurship education quality evaluation become the education theory and practice of the hot issue. However, the domestic current "school satisfaction" as the standard quality evaluation system is difficult to objectively reflect the status of the social needs. Therefore, overcome "school satisfaction" evaluation standard, the disadvantages of building the society needs the venture education quality evaluation system, to promote the healthy development of the business education has important significance in theory and practice. In this paper, we investigate the problems for evaluating the effectiveness of customer relationship management with interval grey linguistic variables. We utilize the interval grey linguistic weighted geometric (IGLWG) operator to aggregate the interval grey linguistic variables corresponding to each alternative and get the overall value of the alternatives, then rank the alternatives and select the most desirable one(s). Finally, an illustrative example is given.
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Author(s): Xiansheng Liu
Quality Evaluation, Interval Grey Linguistic Variables, Interval Grey Linguistic Variables Weighted Geometric (IGLWG) Operator, Entrepreneurship Education Based on Efficiency, Entrepreneurship