alexa Abstract | Study on Hofstede’s Cultural Dimension in Car Advertisement of Different Cultures

Journal of Chemical and Pharmaceutical Research
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Original Articles Open Access

Abstract

sales of automobile, has played an important role in car industry. Therefore, in today’s society, the research of car advertisement is urgent. As different audiences live in different social and cultural environment, thus in accepting the advertising propaganda and in performing purchasing action, consumers show different cultural characteristics. This article is based on the power distance and individualism and collectivism in Hofstede’s cultural dimension theory. The author makes a comparative analysis from cultural perspective on Chinese and Western car advertisement so that to find out the cultural differences and to explore their influence and limitation in car advertising. The study on the car advertising will not only help domestic and foreign car production and sales providers better grasp of the current car consumption of customers, also helps them to adjust their product performance, more good to meet the automotive needs of different residents, more to help see the quality of advertising behind the car.

To read the full article Peer-reviewed Article PDF image

Author(s): Zhang Ruirui

Keywords

car advertising, cultural dimension, culture, globalization, Cultural Dimension

 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords