alexa Abstract | Studying strategies of sport management using SWOT technique

European Journal of Experimental Biology
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Research Article Open Access


Strategic planning is a type of planning that concerns to internal and external factors using SWOT analysis. The main goal of this study was determining strategies of sport management from the viewpoints of sport managers using SWOT technique. Population included all managers, vice-presidents, and top, middle and operational managers of physical education organization. Data gathered by questionnaire that its reliability and validity was determined by experts and a pilot study (Chronbach Alpha = 0.92). We used descriptive statistics, Kolomogrov- Smirnov and T student test to analyzing data. Results showed that considering expert’s idea and using them in sport organization are included as strengths of sport management. The situation of women in management level, sport marketing, and position-based planning were categorized as weak points. According to results, comprehensive sport plan, development in information and communication technology, privatization, research works in sport management and young population were opportunities of sport management. Finally engaging government in managing sport, large number of policy makers in sport and dependence of club managers to governmental parties were categorized as threats of sport management.

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Author(s): Leila Asayesh Hojjat Karkon Masum Karkon and Abbas Shabani


strategy, strength, weakness, opportunity, threat

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