alexa Abstract | Advertising Influence on the Profitability of Public and Private Sector Commercial Banks
ISSN: 2151-6219

Business and Economics Journal
Open Access

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Research Article Open Access

Abstract

This study examines the influence of advertising on the profitability of public and private sector commercial banks over the period of 2008-2012. Bank’s profitability is measured in terms of return on equity (ROE). The data set includes yearly data for 21 banks operating in Pakistan for more than 10 years. The data has been obtained from the publications of State Bank of Pakistan (SBP) and Financial statements of commercial banks. The regression results show the positive and significant effects of advertising expenditure on Return on equity (ROE) for private sector banks than public sector banks.

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Author(s): Riaz S, Furqan M and Siddique SS

Keywords

ROE, ROA, Advertising, Credit risk, Operating efficiency, Bank deposits and advances, Accounting Review, International Business, Indexation, Profitability, Time Series, Panel Data, Empirical Analysis, Stock Market Returns, Human Capital, Monetary Policy , Small Firms, Business Cycle, Banking Research Studies, Capital Structure, Economics Studies, Financial plan, Fiscal and tax policies , Avenues of Investment, Wealth Management, Business Theory, Organizational studies, Parameter Estimation

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