alexa Abstract | An Empirical Study of Changing Behavior in the Jewellery Market
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article Open Access

Abstract

The study contributes to a deeper understanding of the impact of different factors such as age, education, and income on consumer buying behaviour in jewellery market with respect to Vijayawada city. It analyses the relationship between age, education, income (independent variables) and consumer behaviour related to store preference (dependent variable) in the jewellery market. The data employed to analyze the factors were obtain through a questionnaire that was conducted in April 2015 in Vijayawada a city in India. The prime reasons for the growth of organized retailing are increase in the rate of literacy, growing middle class penetration, highly disposable income, changing lifestyles of Indian consumers. The success of the market or its failure depends on the purchase behavior of customers. Hence in the present study an analysis of the changing purchase behaviour of consumers is undertaken in the Vijayawada city with respect to jewellery market. The major findings of the study indicated that store preference, age, education, annual income, were weakly associated with consumer buying behaviour.

To read the full article Peer-reviewed Article PDF image | Peer-reviewed Full Article image

Author(s): Kumara LM and Kumar NT

Keywords

Empirical study, Consumer behavior, Banks, Jewellery market, Clothing, Financial Sources, Accountancy and Finance, Accounting Information, Accounting Review, Accounting ethics, Accounting information system, Applied Economics, Assessment Scales, Audit, Avenues of Investment, BCM, Balance sheet, Banking, Banking Research Studies, Budgeting, Business

Share This Page

Additional Info

Loading
Loading Please wait..
 
 
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords