alexa Abstract | Applying Marketing Tools in Dental Practice: The Case of Greek Dentists
ISSN: 2247-2452

Oral Health and Dental Management
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Survey report Open Access

Abstract

Introduction: Dentists who run their own business must be much more than specialized doctors. They need to exhibit managerial and marketing skills. This study explores the use of the 7ps marketing mix in the Greek dental practice. Methods: The questionnaire survey was conducted on 111 dental office owners. Results: The results reveal that Greek dentists have not yet fully exploited marketing tools for promoting exposure of their service to increase their customer base, such as online marketing, use of reminders, educational lectures. Discussion: It is proposed, that incorporation of marketing and management courses in their University curriculum may have a profound impact on the optimization of their operations and the quality of service offered to patients.

To read the full article Peer-reviewed Article PDF image

Author(s): Marios Dobros, Korina Katsaliaki

Keywords

Dental practice, Marketing, Advertising, Education, Curriculum, Dental Practice

Share This Page

Additional Info

Loading
Loading Please wait..
 
 
 
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords