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Research Article Open Access
This work devises a time- specific business model for Amazon.com Inc.Ã¢ÂÂs journey from being an e-commerce start-up to the early stages of its stardom as an online retail giant. For the purpose, constructs are teased out from a case by University of West Australia academic Gary J. Stockport that featured and organised the key events of AmazonÃ¢ÂÂs business between the timeline in question, 1995 and 2004 in this case. The constructs are then looked into with several analysis methods in order to finally generate the intended retrospective business model with the design of business model theorist Alex Osterwalder. The work also maintains a general awareness of AmazonÃ¢ÂÂs present business practices and position in order to facilitate the readers to have comparative strategic thinking.
Devising, Business Model, Amazon, Strategic management,Key issues, General finance, HRM, Microfinance, Multinational finance, Business Research, Corporate governance system, Financial Management services, Managerial accounting, Health Management, Logistics management , Entrepreneurship , CRM, BCM, Risk management