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Research Article Open Access
The present study aims to analyze the effectiveness of multimedia modules in terms of knowledge gain and retention among exposed dairy farmers. The study was purposively conducted in Chittoor district of Andhra Pradesh where, a total of 90 dairy farmers were selected through multi stage random sampling technique. The multimedia modules were designed in consultation with experts and subject matter specialists from the field concern by giving due importance to the dairy farmers need. After the development of multimedia modules, dairy farmers were exposed to them to measure the knowledge gain. Knowledge scores were assessed at pre and post-exposure stages. The results of the study revealed that, there is significant difference with respect to knowledge gain among dairy farmers with respect to scientific dairy farming practices namely, Calf rearing, Clean milk production, Reproductive management, Selection of milch animals, Calendar of operations, Urea treated paddy straw and preparation of Milk products. The results of the study clearly indicate the importance of multimedia modules in transfer of knowledge on scientific dairy farming practices.
ICT tools, Multimedia modules, Knowledge gain, Knowledge retain, Chittoor, Applied research, Basic and Applied Science, Basic research