alexa Abstract | Holistic Sustainability View and Corporate Social Responsibility: A Case Study of Gunes Sigortas Micro Credit Integrated Micro Insurance Project
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
Open Access

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The aim of this study is to provide a case study about corporate social responsibility. The examined case study is Gunes Sigorta’s MicroCredit Integrated MicroInsurance Project. Through this project, 67,756 low-income female entrepreneurs and their families were assured and insurance awareness in the target audience was increased with the indemnities. Considering the results, the interaction of the organization with its stakeholders and corporate reputation were affected positively.

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Author(s): Kalkavan S and Cetin S


Corporate social responsibility, Social responsibility,Gunes sigorta, Micro credit, Micro insurance, General finance, HRM, Microfinance, Multinational finance, Business Research, Corporate governance system, Financial Management services, Managerial accounting, Health Management, Logistics management , Entrepreneurship , CRM, BCM, Risk management

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