Journal of Tourism & Hospitality
Open Access

Abstract

Preparing for Baby Boomers as an Agri-tourism Market

Agbeh AO and Jurkowski ET

The tsunami of baby boomers has led to an increase in people over the age of 60 traveling, and venturing to rural and agri-tourism environments or settings. Coupled with this new trend, is an increase in the number of travelers with disabilities or mobility impairments, who have comfortably traveled domestically through accommodations, afforded through the Americans’ with Disabilities Act. The advent of the agri-tourism industry now can utilize many of these accommodations expected by baby boomers. This paper addresses current issues and recommends strategies to intervene in order to meet the needs of the agri tourism market in the United States. Implications for curriculum development and continuing education are also discussed.