alexa Abstract | Social Networks and the Buying Behavior of the Consumer
ISSN: 2375-4389

Journal of Global Economics
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article Open Access


The use of social networks is a valuable tool to support enterprises to increase the chances of survival through the activation of a favorable word of mouth among the internal and external members of the virtual community. The diffusion of network innovations, at the environmental level, which includes institutional and regulatory entities, is highly complex and has been relatively neglected in the literature. Therefore, this paper aims, through a general overview of the literature on the subject, to understand how the spread of social networks impact on the economy of enterprise.

To read the full article Peer-reviewed Article PDF image | Peer-reviewed Full Article image

Author(s): Valter Rassega, Orlando T, Carlo T, Valentina C, Antonio S and Nicola P


Innovative idea, Diffusion, Stakeholder communities, Consumer behavior, Global Market, Socio Economics Status, Economic Growth, Gross Domestic Product GDP, Economic Policies, E-Governance, Micro Economics, Financial Crisis, Social Economics, Business Management, Stock Market, Trading, Foreign Exchange, Economic Resources, Banking Research, Global Accounting, E-banking, World banking

Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version