alexa Abstract | Social Networks and the Buying Behavior of the Consumer
ISSN: 2375-4389

Journal of Global Economics
Open Access

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Research Article Open Access

Abstract

The use of social networks is a valuable tool to support enterprises to increase the chances of survival through the activation of a favorable word of mouth among the internal and external members of the virtual community. The diffusion of network innovations, at the environmental level, which includes institutional and regulatory entities, is highly complex and has been relatively neglected in the literature. Therefore, this paper aims, through a general overview of the literature on the subject, to understand how the spread of social networks impact on the economy of enterprise.

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Author(s): Valter Rassega, Orlando T, Carlo T, Valentina C, Antonio S and Nicola P

Keywords

Innovative idea, Diffusion, Stakeholder communities, Consumer behavior, Global Market, Socio Economics Status, Economic Growth, Gross Domestic Product GDP, Economic Policies, E-Governance, Micro Economics, Financial Crisis, Social Economics, Business Management, Stock Market, Trading, Foreign Exchange, Economic Resources, Banking Research, Global Accounting, E-banking, World banking

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