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Research Article Open Access
El Gouna city at Hurghada, Egypt, uses sustainability as a tool for branding the place. Branding a place is new approach adopted by cities as a tool of sustainable cities development (SCD); sustainability(S) requires multidimensional indicators to show the relationship between different aspects. Sustainable development (SD) defined as” meeting the needs of current generations without negative impact on the needs of future generation”, branding a place (BP) integrate several aspects into the city. In order for a city to be a good brand it must possess distinctive characteristics that can differ itself with, these include how the city appear, and what the city stands for the study has found that place branding is a way to promote sustainable cities in developing countries; sustainability and green development should be the main concern of developing countries.
Sustainable cities development, Sustainability, Sustainable development, Branding a place, Global Warming, Indoor Air Pollution, Industrial Pollution, Land Pollution, Light Pollution