alexa Abstract | The Role of Innovation in the Segmentation Process
ISSN: 2168-9601

Journal of Accounting & Marketing
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Marketing is a vital element for business success in today’s world. Competition is cutthroat, making it challenging for competitors to survive in the market for lengthy periods. The core belief of marketing has become “adapt or die”, which initiates the need for creativity and innovation in the traditional methods to marketing. Right and effective marketing strategies often involve a combination of several marketing strategies, which work together in a synergistic way to establish the brand, generate interest, and desire the product with the goal to achieve a competitive advantage over competing organizations. To successfully attain this, it is vital to device new creative methods of reaching a larger pool of consumers through applying creativity to the market segmentation practice. The subsequent discussion studies traditional market segmentation and recommends creative strategies while segmenting the market.

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Author(s): Abbott J Haron


Innovation, Marketing, Segmentation, Positioning, Marketers, Global brands, Market segmentation, Creativity, Traditional market segmentation, Digital platforms, Social media, Accounting Information, Assessment Scales, Capital Markets Chief, Marketing Officer, Computable General Equilibrium Model, Corporate Governance Structure, E-Retailing Market, Electronic Commerce, Finance and accounting, Financial and Nonfinancial Information, Financial Reporting Standard, Income Smoothing, Intellectual Capital Disclosures, Management Accounting, Marketing Analysis, Marketing management

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