alexa Abstract | The Role of Innovation in the Segmentation Process
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Short Communication Open Access

Abstract

Marketing is a vital element for business success in today’s world. Competition is cutthroat, making it challenging for competitors to survive in the market for lengthy periods. The core belief of marketing has become “adapt or die”, which initiates the need for creativity and innovation in the traditional methods to marketing. Right and effective marketing strategies often involve a combination of several marketing strategies, which work together in a synergistic way to establish the brand, generate interest, and desire the product with the goal to achieve a competitive advantage over competing organizations. To successfully attain this, it is vital to device new creative methods of reaching a larger pool of consumers through applying creativity to the market segmentation practice. The subsequent discussion studies traditional market segmentation and recommends creative strategies while segmenting the market.

To read the full article Peer-reviewed Article PDF image | Peer-reviewed Full Article image

Author(s): Abbott J Haron

Keywords

Innovation, Marketing, Segmentation, Positioning, Marketers, Global brands, Market segmentation, Creativity, Traditional market segmentation, Digital platforms, Social media, Accounting Information, Assessment Scales, Capital Markets Chief, Marketing Officer, Computable General Equilibrium Model, Corporate Governance Structure, E-Retailing Market, Electronic Commerce, Finance and accounting, Financial and Nonfinancial Information, Financial Reporting Standard, Income Smoothing, Intellectual Capital Disclosures, Management Accounting, Marketing Analysis, Marketing management

Share This Page

Additional Info

Loading
Loading Please wait..
 
 
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords