alexa Abstract | The Transformation of the Popular Israeli: The Increasing Dominance of Israelis Originally from North Africa and the Middle East
ISSN: 2165-7912

Journal of Mass Communication & Journalism
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Research Article Open Access


In this paper, we offer an important preliminary discussion of the recent changes in the Israeli popular culture. We analyze the transformation in representations of the typical and desirable Israeli in Israeli television over time. Focusing on reality and drama shows, our findings demonstrate how the positive presence of Mizrahi characteristics (Israelis who originated from Arab countries in Northern Africa and the Mediterranean) in Israeli television have shown a significant increase, and dominate the various reality shows broadcasts. Based on our analysis, we argue how the image of the Mizrahi Israelis, previously depicted in popular culture as weak, unsavory, and an object of ridicule, has morphed over time into a popular, appealing character that evokes audience identification. The cultural traits of the popular Israeli character have become increasingly aligned with what is identified as Mizrahi Israeliness.

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Author(s): Yuval Karniel* and Amit Lavie-Dinur


Stereotypes, Ethnic, Popular culture, Middle East, Israel , Broadcasting,Food Advertising,Health Communication,Internet,Journalism of social,Marketing Communication,Mass Communication,News Media,Political Communication,Journalism Public Affairs,Social Inequality,Social Media Communication,Social Networking, Telecommunication,Community Journalism, Digital Advertising,Photo Journalism, Information,Arab media, Fox News, Al Jazeera, Arab Spring movement

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