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Architecture is the process and the product of planning, designing, and constructing buildings and other physical structures. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.
An architect has the ability to freely manifest ideas through social media and as mobile technology has become commonplace, a multiple platform approach has enabled a network of millions to connect with each other globally at the touch of a button. The power of social media in business is no longer debated and is a tool which naturally lends itself to the role of the architect.