Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customer bases.
Related Journals of CRM
Accounting & Marketing, Business & Financial Affairs, Business and Economics Journal,The Journal of Internet Banking and Commerce, Global Economics, International Journal of Customer Relationship Marketing and Management, International Journal of Electronic Customer Relationship Management, International Journal of Business and Social Science
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