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Journal of Accounting & Marketing

ISSN: 2168-9601

Journal of Accounting & Marketing

Electronic Commerce

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Electronic Commerce

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Electronic Commerce is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.

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Electronic Commerce

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