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Many politicians and NGOs argue that free trade is not enough; it should also be fair. On the face of it, fairness is self-evidently a good thing. However, fairness, in trade as in beauty, lies in the eye of the beholder. There is nothing unfair about that; indeed, it helps to make trade mutually beneficial.
Related journals of Fair Trade International Journal of Swarm Intelligence and Evolutionary Computation, Business and Economics Journal, Journal of Fair Trade Studies, Journal of African Trade, International Journal of Trade, Economics and Finance