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Hospitality is a much better word than service to describe what we should be providing; words like cordial, generous reception, kindness, consideration and warmth say it equally well.
Hospitality is defined as taking care of your guests and anticipating their needs and it is the relationship between the guest and the host, or the act or practice of being hospitable. This includes the reception and entertainment of guests, visitors, or strangers. Louis, chevalier de Jaucourt describes hospitality in the Encyclopédie as the virtue of a great soul that cares for the whole universe through the ties of humanity.
Related Journals of Hospitality Services: Business and Management Journals, Hotel & Business Management Journals, Journal of Tourism Research & Hospitality, Journal of Hospitality and Tourism Management, Tourism and Hospitality Research, International Journal of Hospitality and Tourism Administration, Journal of Quality Assurance in Hospitality and Tourism, Journal of Hospitality, Leisure, Sports and Tourism Education, Journal of Human Resources in Hospitality and Tourism, Journal of Hospitality and Tourism Technology