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ISSN: 2168-9601

Journal of Accounting & Marketing
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Marketing management

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Marketing management

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Marketing management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Related Journals:  Australasian Marketing Journal, Industrial Marketing Management, Advances in Accounting, A model of green bank marketing

Marketing management

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