American Sleep Apnea Association

American Sleep Apnea Association is one of the non-profit organization and non-medical society having primary mission to improve public health by awaring the people about the importance of having sleep as well as hazards of sleep disorders. Secondary mission includes the support of other efforts and organizations that share their primary objective and helping in improving the public sleep health in other beneficial ways. It promotes the advantages of sleep health through research and education and includes every member of the community whether physician, scientist, allied health care, patient, etc. and they believe that with the help of them, they can make a positive impact in this effort. This society engages patients through national patient network called A.W.A.K.E. which provides free peer-to-peer support through local hospitals. Apart from this, they have active website that helps in providing the education to more than 200,000 unique visitors per month. Sleeptember is an annual social marketing and public relations effort created for fun and engaging online and community events in order aware the public about their health impact of sleep loss, it try to connect the sleep disorders and problems with other health conditions which raises funds for medical research, advocacy efforts and to change sleep habits for the benefit of the individual as well as their family and this leads to whole society. Researcher as well as health care professional are creating a community of members of the public, effected people  with common chronic as well as with  rare health conditions for example sleep apnea, non-profit organizations, industry and state agencies are working together to create a critical mass of attention to how sleep impacts our health, safety, well-being, and productivity. Sleeptember is one of the patient democracies that incorporate social marketing elements from successful campaigns such as Movember and the ALS Ice Bucket Challenge along with patient engagement principals utilized in research efforts.