In 1927 Hilda Leyel founded the Society of Herbalists, which would later become the Herb Society. The Society aims to support the practice of herbal medicine in Britain, Increase the understanding and use of herbs for health and well-being, Provide information, knowledge and news on all aspects of herbs, Bring together all those with an interest in herbs, from the amateur to the professional, Provide a worldwide forum for the exchange of ideas and information. The Society promotes herbs as valuable, useful, and essential parts of our lives. The Herb Society of America is dedicated to promoting the knowledge, use and delight of herbs through educational programs, research and sharing the experience of its members with the community. The motto of The Herb Society of America, "For Use and For Delight," is taken from the herbalist John Parkinson.