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Lindsey Carnett

Lindsey Carnett

Marketing Maven Public Relations, Inc., USA

Title: Make your words work for You: How to drive a positive return on content (ROC)

Biography

Lindsey Carnett, featured in the Forbes Most Powerful Woman Business Leader, has taken her business expertise across America and enlightened marketing peers and those new to the industry about mobile marketing and positive online reputation. Having spoken at Electronic Retailing Association D2C and at the ERA Great Ideas Summit, and guest lectured at universities, Carnett has gained the reputation as an expert in the field of marketing and public relations. Most recently Carnett received a Top Women in Business Award from Pacific Coast Business Times, a Bronze Stevie Award as Female Entrepreneur of the Year and received multiple 40 Under 40 Awards. Carnett is also CEO and President of Maven Retail Partners, Inc., a sales and retail distribution company and sits on the Board of Directors as PR and Media Chair for the Los Angeles Chapter of Women in Sports and Events (WISE), sits on the Marketing Committee for Big Brothers Big Sisters of Ventura County, as well as the Electronic Retailing Association (ERA) Hispanic Council.

Abstract

Breaking down and building an effective content marketing model to promote, convert, and engage in this digital era is as simple as using your words. Return on Content (ROC): The calculated value of how effective Call to Action posts are through analysis of Facebook posting analyses, social media reports, and Google Analytics. ROC is especially measureable when you have an active branding and outreach initiative in place. When it comes to implement a Call-to-Action (CTA) as part of your outreach, it’s important to take note of your keywords and messaging in content like social media posts, news articles, blog posts, ads, and social media advertising including Twitter advertising with promoted tweets. With the exorbitant amount of content competing for attention from Google Spiders and potential customers, how are you keeping track of the percentage of sales driven from this content? Introducing, Return On Content.